gallo giro

 El Gallo Giro sought to rebrand their restaurants to better resonate with a younger audience and modernize their overall look. They partnered with Superlative Signs to help bring this new brand vision to life, starting with their prototype location. Superlative Signs created a site-specific mural, incorporated traditional Mexican rotulista-style lettering on food displays, and designed vibrant window signage to capture attention and highlight their popular tortas. Together, these elements played a key role in redefining the brand and creating a fresh, energetic dining experience.